So we've been talking about "cool" and its uh ramifications, and how it applies to the hip scene. But maybe you could give us some examples now, of the opposite of cool - "uncool", just exactly what is "uncool"? Yeah, why-n't-we have some thoughts on that… It-it-it's uncool to nod on the street corner waiting for the light to change. And uh it uh… It-it's uncool to let anybody know your uncle is a registered pharmacist, uncool for the whole family. You know, it's uncool to buddy with a known fink. And it's uncool to ask "Where'd you get it?" It's disastrously uncool to let friends use your penthouse as a forwarding address for packages from Mexico. You know and it's uncool to ask "Where'd you get it?" And it is uncool to wear shades after sunset.